Because they believe (whether or Phone Number Database not encouraged by the company behind the product) to help other consumers in their choice. That is why you see many webshops and platforms such as Amazon and Phone Number Database full of extremely positive reviews. Kupor & Tormala expect that in situations with many of these extremely positive reviews, a moderate review will have a stronger effect on the Phone Number Database valuation and purchase of products. That's because people believe that more thought has gone into this moderate (and therefore divergent) assessment. And that it therefore paints a Phone Number Database better picture of the actual situation. And that would convince consumers more than a wealth of extremely positive reviews. Remarkable result The researchers tested whether Phone Number Database consumers are actually more convinced by a moderate, deviating review. In an experiment, participants indicated to what extent they intended to visit a fictitious cafe and how much coffee Phone Number Database they would order there for a discount as a thank you for participating in the study. What turned out? The participants indicated that they were more likely to visit the cafe when it received 9/10 stars than when it received. Moreover, they decided to Phone Number Database order more coffee! Does that only work at cafes with a rating of 9 10 where they can order coffee? No, Kupor & Tormala repeated the experiment with granola bars and pens Phone Number Database as products, with a carpool service as a service and with rating systems of both 5 and 10 maximum star ratings. And every time with the same result: the different review has a stronger Phone Number Database effect. Just in a negative context. 4 star review But Before we now pay more attention to the moderate reviews, it must be emphasized that there.