In today's highly competitive e-commerce landscape, promotional marketing is what sets businesses apart. It is essential to attract the attention of your current and potential customers. And it's an important way to gain consent and collect valuable data for further marketing. Promotional marketing can be defined as: “A set of marketing communication activities used to present and publicize a particular brand in order to attract customers and stimulate sales. »Promotions help brands raise awareness of their products while differentiating themselves from their competitors. Promotional marketing objectives Promotional marketing goals can vary widely depending on your product, but they should always be aligned with your business goals. Here are 5 common promotional marketing objectives: Increase brand awareness Small businesses need to boost their brand image and maintain customer awareness to grow. The more a consumer recognizes a brand, the more likely they are to trust the quality of the product and spend their money. Brand awareness is the first stage of the employee data marketing funnel. Once prospects are aware of your product, it is much easier to convince potential customers to enter the buying phase. Building true brand awareness can be a daunting task, but it can be achieved through a combination of direct marketing and word of mouth. The key is to spread your strategy across multiple channels, such as advertising, SEO, PR, and partnerships, to create a more holistic promotion experience for your customers. Inform consumers This promotion objective is relevant in the early stages of the product life cycle. This is very important when posting changes to an existing product or brand policy. Consumers will only buy a new product or upgrade to an improved version if they understand how it will benefit them. In both cases, the goal is to educate the consumer about the product and convert their needs into interest.