Additional products are offered for the highly motivated subscriber. But there are no flashy cars or credit cards here, which matches the tone of the site. Rather, the images show a variety of devices. Business Insider recognizes that their readers want to consume information on the go, on various devices. HTC newsletter thank you page Thank you HTC for your subscription. What HTC (cable/internet provider) does right:13. Combine friendliness and professionalism. The envelope image offers a smile and helps convey a non-stuffy attitude to the reader. However, there is not too much humor.
The greeting and the message let the visitor know what to expect in their email. 14. Include strategic character building. HTC asks for a small amount of information to prompt you to sign up. Then, on the confirmation page, it offers options to customize your company employee list newsletter subscription with the incentive of a surprise on your birthday. It's a sweet way to get more information while ensuring the new subscriber receives relevant information (and not too many emails.
More best practices 15. Use double listing. Savvy companies use double opt-in to make sure they're growing their email list with real people who want what they're offering. You can tell your reader that they will receive an email and need to confirm their subscription. 16. Do not index the confirmation page. Make sure people aren't leaking into your funnel at the wrong time. You don't want someone to find your