Great question. I think the bottom line here is that business leaders should think of social media as more than just marketing platforms. For more Telephone Number List than a decade, experts in the field have focused on the use of social networks to create brand awareness (an important pillar, if not the central pillar of marketing). However, we are seeing social media Telephone Number List begin to take on ever-increasing importance in customer service, sales, and recruiting. RC: And how can marketing leaders demonstrate the value of social media to other departments in their organization? KP: I think marketing leaders have a role to play in Telephone Number List breaking down misconceptions their peers may have about the value of social media.
Part of that means shifting focus away from engagement metrics and reach and looking more at social media as tools for gathering data Telephone Number List and insights: What are potential customers talking about online? What type of service requests do you see most often? How are the competitors positioned? As soon as marketing leaders start helping their Telephone Number List counterparts answer questions like these, people will see the value of social media in other departments. RC: How can B2B social media management companies like Telephone Number List Hootsuite help accelerate the growth of other companies?
In less than a decade, social media has completely reshaped the way we live, work and communicate. They are the first places people go Telephone Number List when looking to discover, learn and buy, and they are also essential platforms for building a brand, uncovering strategic insights and getting closer to customers. From social intelligence, driving Telephone Number List responsiveness and engagement, to AI-powered social commerce and customer service, Hootsuite offers a scalable platform, deep expertise, strong industry partnerships, and a bold vision. All of this to help your organization deliver world-class digital experiences to your customers at Telephone Number List every stage of their journey, today and tomorrow.